Marketing & Public Relations

Success Starts Here — and we’re here to share your story.

The Marketing & Public Relations Department at Coastal Bend College supports the college’s mission by leading strategic communications that promote awareness, engagement, and institutional pride. Through collaboration with departments, programs, and community partners, we deliver integrated marketing campaigns, cohesive branding, media coordination, event promotion, and publication development — ensuring every message reflects the values and identity of CBC.

Our Services and Guidelines

CBC-branded templates and logo files are available to employees in the Cougar Den under the Marketing & PR section of the Employee Cougar Support Center.

Branding and Style Guide:
For detailed guidance on logo usage, tone of voice, typography, and visual standards, download the Coastal Bend College Graphic Standards & Branding Guidelines.

Logo Requests from External Organizations

Outside organizations, media outlets, and vendors may request official CBC logos for use in approved publications, event materials, or partnerships.

To request a logo, please include:

Your name and organization
Intended use (e.g., flyer, press release, signage)
File format needed (PNG, EPS, etc.)
Requested deadline

Email all requests to: alramirez1@coastalbend.edu

Logo use must align with the Coastal Bend College Graphic Standards & Branding Guidelines. Improper use (e.g., stretching, recoloring, or cropping) is not permitted.

All public and media-facing requests must be coordinated through the Marketing Department to ensure consistent, accurate messaging.

This includes:

Requests for interviews, comments, or expert sources
Media access to CBC campuses or events
Use of CBC logos, photos, or video in press content
Official college statements or press releases

Please direct all media inquiries to:

Amanda Ramirez
Director of Marketing & Public Relations
alramirez1@coastalbend.edu
361-354-2259

Coastal Bend College regularly captures photos and video to highlight student life, events, and academic experiences. These images may be used in official college publications, on the website, social media, and other promotional materials.

By visiting or participating in campus activities, individuals may be photographed or recorded. If you prefer not to appear in any media, please complete the Media Release form and indicate your preference by selecting "I do not give consent".

Media Consent / Non-Consent Form

The Marketing Department provides design support for print-ready materials that promote CBC programs, services, and events. This includes flyers, brochures, postcards, banners, signage, and other outreach materials.

Internal Requests (CBC Employees):
All internal print and promotional material requests must be submitted through the KACE work order system. Requests may also require additional approval from appropriate department leadership, depending on the scope of the project. Please enter your printing request here.

Please include the following in your KACE request:

Type of material (e.g., flyer, brochure, banner)
Target audience and distribution method
Event date or key deadlines
Any draft content, images, or branding needs
Desired print quantities (if applicable)

Please allow a minimum of three days to ensure sufficient production scheduling.

External Vendors & Partners:
All print or promotional materials using the CBC name, logo, or branding must be reviewed and approved by the Marketing Department prior to printing or distribution.

Coastal Bend College maintains an updated library of official publications that provide key information for students, employees, and the public. You may view and download publications, including the CBC Catalog and Student Handbooks, CBC Safety Plan, and 2020-2025 CBC Strategic Plan here.

Request access to Coastal Bend College records in accordance with the Texas Public Information Act. Submit an open records request or learn about your right to information.

Marketing Team